Presentation of goods and services: why is it needed and how to do it

Product and service presentation is one of the key marketing and sales tools. A well-designed presentation of the product to the customer allows you to explain the value of the product, show its benefits and increase brand awareness. During the presentation, you demonstrate to the customer the solution to their problems and the advantages of the product, create an emotional response and stimulate a purchase decision. The QForm platform offers convenient no‑code solutions for organizing such presentations on the site: video widgets and interactive forms (quizzes).

The purpose and stages of the presentation of the product (service)

Any product presentation should begin with a clear definition of the purpose. First of all, it is necessary to "explain to the buyer the full value of the product and what benefits it acquires." In other words, you are not just talking about the features of the product, but showing what problem the customer is solving. The standard presentation structure includes several stages:

  • Setting the goal of the presentation: to identify the benefits to the customer and the key message about the product.
  • Introduction: briefly tell the audience what they will learn during the presentation (in order to immediately adjust them to the desired mood).
  • The main part is to highlight the problem to the target audience and demonstrate how the product or service solves it. It is important here not to focus on a dry enumeration of characteristics, but to show real methods of solving the client's problems.
  • Climax: Evoke vivid emotions or a convincing argument – for example, a strong visual image or a story showing profitable results from an acquisition.
  • Conclusion and Q&A: to summarize the results, give customers the opportunity to ask questions and clarify the details.

The presentation of a product or service is one of the important stages of sales. At the stage of product presentation in sales, the seller establishes emotional contact with the buyer, therefore, the final conversion of the transaction largely depends on the quality of the presentation. A proper product presentation is one that shows the value of the product and addresses the specific needs of the customer. If you immediately demonstrate only the advantages and positivity, people may not believe it, so modern recommendations even include an honest story about minor shortcomings of the product (for example, why the price is low if the product is of high quality).

Types of presentations of goods and services

There are several types of presentations:

  • Informational presentation is a complete and detailed description of the product properties. It is suitable for complex products that customers study in advance (for example, technology, software).
  • Demo presentation – showing the product in action (presentation-presentation). It is ideal for visual presentation of the product: customers see how the product works or what they receive.

Presentation‑sale is an "aggressive" format for mass consumer goods, where the emphasis is on benefits and promotional offers.

Let's say you're presenting a service, not a product. The principles are the same: show the result of the service in reality, talk about the benefits for the client. For example, a video presentation of a consulting may include customer reviews and examples of problem solving – the same as a demonstration of a "product."

Tips for creating an effective presentation

In order for the presentation to be successful, you need to carefully prepare and take into account the specifics of the audience.:

  • Study the needs of the customers. Determine what your audience is paying attention to: price, quality, style, functionality, etc. Give her a solution to her pain – only then proceed to the structure of the presentation.
  • Provide for objections. Think about what questions or doubts may arise, and prepare arguments in advance. This will increase your credibility.
  • Be honest. Point out the weaknesses of the product or service as well: people appreciate candor. For example, explain the reason for the low price (own production, shares, etc.).
  • Use visual evidence: graphs, tables, photos, and especially videos. Live illustrations help you better understand information and make a purchase decision faster.
  • Give it a try. If possible, arrange a testing or trial period of the product. Visual experience is valued more than words.
  • Create an "urgency". Time-limited offers and deadlines encourage you to make a decision faster.
  • Rehearse the performance. From the text to the presentation, rehearse all the details to make your speech sound confident.

Finally, the video presentation format is one of the most powerful techniques today. High-quality video makes the presentation vivid and emotional. However, you don't have to rely on passive viewing: embed videos through "video widgets" on your site so that the video looks organic and doesn't distract from the main content.

Presentation using QForm: video images and interactive tools

The QForm platform is specifically designed for creating online presentations of products and services without programming skills. You can use it to create video widgets, quizzes, and forms that can be integrated on the company's website. For example, QForm offers a ready-made template "Video widget: product presentation". You upload a video about a product (or service) to it and configure its display, and within a few minutes a video appears on the site in a convenient format.

  • How to create a video widget for a presentation: Register in QForm and specify your website address, then create a new element in the "Video Widget" section. Name the widget, upload the presentation file, and add a description if desired. Choose how the video will be displayed: in a square or vertical format, fixed in the corner of the page or embedded in the content. If necessary, you can add a call–to-action (CTA) button directly to the video, such as "Buy" or "Learn more." After setting up, simply copy the code and paste it onto the site: QForm will load the video asynchronously without slowing down the page.
  • Advantages of the QForm video widget:
    • Ease of use: The drag-and-drop constructor allows you to make a widget in just a couple of minutes without a programmer.
    • Minimal impact on the site: the video is loaded asynchronously, so it does not slow down the speed of opening pages.
    • Work on any platform: QForm supports all CMS and website builders – the widget is displayed correctly in any environment.
    • Design flexibility: you can choose the display method (fullscreen, thumbnail in the corner, embedded, etc.) and style it according to your corporate identity.

In addition to the video image, QForm also has quiz forms. They are convenient to use for interactive presentations: for example, to ask the client questions and, based on the answers, select the optimal solution (service or set of goods). QForm's built-in analytics will help you track which presentations attract more customers and where efficiency can be improved.

Example: an online electronics store has launched a video widget on the main page of QForm with a demonstration of a new smartphone. In the video, the reviewer talks about the key features, and at the end a "Buy" button appears. After launching the widget, the conversion rate to product requests increased — users could immediately visually evaluate the product.

Another example: a construction services company created a quiz in QForm, "Do you need a repair service?" with a series of questions about the object. Based on the results of the test, the system offers a suitable service and registers the user for a consultation. This interactive approach increases customer interest and automates the selection of solutions.

Results

The presentation of a product or service is an obligatory stage of the sales cycle. It should reveal the value of the product to the customer, demonstrate it in real-world scenarios, and engage the customer. The modern QForm platform allows you to make a product presentation online quickly and efficiently. QForm video widgets make the presentation vivid and visual, and the built-in quizzes and forms complement it with interactivity. Using QForm, you create a presentation on the website that works around the clock, accumulates applications and increases confidence in your business. As a result, the conversion rate and customer loyalty are growing – the presentation on QForm really helps to sell more.

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