10 services for creating online surveys

Online surveys help companies better understand their audience, test hypotheses, and improve products and services. There are dozens of shape designers on the market, but it's not easy to choose the right one: each has its own capabilities, limitations, and pricing policy.

In the review, we will look at 10 services that are actively used in Russia, starting with the multifunctional domestic QForm platform.

QForm

QForm is a domestic no-code cloud ecosystem for creating forms, quizzes and video images, which has been operating since 2021. The platform combines a convenient constructor, analytics, mini-CRM and extensive integration capabilities.

Advantages:

  • Powerful constructor: drag-and-drop, question logic, branding, responsive design, multimedia fields, file downloads up to 1 GB.
  • Integrations: Bitrix24, amoCRM, Telegram, VKontakte, SendPulse, SigmaSMS, Wordpress, API and webhooks.
  • Analytics and automation: conversion statistics, filters, NPS, CSI, instant messenger notifications, and email.
  • Security: compliance with FZ-152, data storage in the Russian Federation, captcha protection, encryption.
  • Unique features: QR code generation, group actions with applications, an AI assistant for creating forms, setting roles and access rights.
  • Tariffs: free plan with no time limit, B2C and B2B licenses, multi-licenses for large companies.

QForm is suitable for businesses that need automation, CRM tools, and high reliability under heavy loads.

Yandex Forms

A free service from Yandex for creating questionnaires and surveys. It supports different types of questions, logic, integration with Yandex.Tables, the ability to configure access and branding. It is convenient for those who work in the Yandex ecosystem.

Google Forms

A simple, free tool from Google that allows you to quickly create forms, integrate them with Google Sheets, and collaborate on surveys. It is suitable for basic data collection without complex scenarios.

However, it is important to take into account the legal nuances: when processing personal data of Russians, Google Forms may violate the requirements of Federal Law No. 152-FZ "On Personal Data". The law requires that such data be stored and processed on servers located in Russia, and Google's infrastructure does not meet these requirements.

The questionnaire specialist

A Russian platform for creating surveys and questionnaires with a user-friendly visual designer and more than 120 ready-made templates. Supports question logic, design customization, and image and video insertion. There is a private panel of respondents with access to the audience for conducting research, as well as analytics and data export tools. The free plan is limited in the number of questionnaires and responses, but the paid plans offer advanced features and turnkey marketing research.

FOQUZ

A Russian cloud platform for collecting feedback and managing customer experience. Allows you to create surveys, questionnaires, and forms with logic, branching, and branding using ready-made templates or your own design. Supports more than 20 types of questions, including scales, ratings, and open fields.

The service offers various distribution channels: email, SMS, messengers, push notifications, embedded widgets on the website, short links and QR codes. Analytics with data visualization, filters, building reports and exporting results are available. FOQUZ is listed in the Russian Software Registry, meets the requirements of FZ-152 and is suitable for companies that want to establish a systematic feedback collection and promptly respond to customer feedback.

Questionstar

A professional platform for creating online surveys and tests, developed in the academic environment of Germany and adapted to the Russian market. It offers a powerful drag-and-drop editor with over 30 question types, branching logic, and customizable design (including HTML/CSS white label). The platform includes built-in statistical analysis: regressions, correlations, cross-tables, graphs, export to SPSS, Excel and CSV. Teamwork, multilingual surveys (106 languages), surveys for any device, and advanced analytics are supported — everything is available immediately after registration.

Simpoll

A Russian platform for creating online polls, tests and voting with an intuitive visual constructor. It supports the format of a questionnaire (single-page and multi-page), voting or a test with verification of answers, everything is configured via drag-and-drop.

Simpoll offers a variety of question types, allows you to insert text, images, and videos, set up logical branches, and automatically complete the survey based on time or number of responses. Filtering of results, individual reports, data export to Excel, PDF and other formats, as well as protection against repeated responses using IP and cookies are supported.

The platform is available as a cloud solution and as a boxed version for installation on its own server. All this allows you to quickly develop and launch surveys for small and medium-sized businesses without technical skills.

Askbox (Mail.Ru)

Russian SaaS service from Mail.ru for surveys and feedback forms, with an intuitive visual editor and an adaptive interface. It supports more than 20 types of questions (including semantic differential, Kano method), logic, branding and distribution via the web, social networks, SMS, email and QR codes. It offers analytics in the form of graphs and tables, integration with CRM/ERP, and convenient NPS and CSI statistics.

Oprosso

A Russian omnichannel platform for online research. It allows you to create forms and surveys and distribute them through the website, applications, and social networks, saving the answers in a single window. It supports quota assignments, various UX techniques, adaptive design, CRM integration, and analytics with export to PDF, XLS, CSV, and SPSS. The fast and stable creation of surveys, the flexibility and friendliness of the interface are noted — although there are reviews about the high price and complex interface.

Quizzes.ru

An innovative Russian online service for creating and conducting quizzes, quizzes and surveys. Provides the creation of interactive surveys with text, visual and video elements. The interface is intuitive — even for users without technical skills, it's easy to get started. Customization of appearance (colors, fonts, buttons), addition of multimedia and animations, as well as multi-channel data export and real-time analytics are available. In addition, integration with CRM systems, multilingualism for an international audience, and A/B testing are supported to improve the effectiveness of quizzes.

Conclusion

If your goal is to collect data quickly, Google Forms or Yandex.Forms are suitable.

If deep analytics and automation are important, pay attention to QForm, Questionstar or a Questionnaire Specialist.

QForm stands out as a comprehensive solution: it combines the functionality of a form designer, quizzes, mini-CRM, video widgets and analytics, while complying with Russian legislation and offering flexible tariffs for any task.

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