How to create a form that really works
A form on a website is one of the most important tools for user interaction. It is through the form that the visitor leaves a request, signs up for a service, places an order, or leaves feedback. Not only the conversion rate depends on its quality and thoughtfulness, but also the overall impression of your service.
In most cases, forms are created without analysis, without testing, and with minimal elaboration. As a result, the user is faced with errors, inconvenient navigation, unnecessary fields or confusing buttons. This leads to the potential client not completing the form and leaving, and companies losing applications and money.
A properly designed form confidently guides the user to the target action. It doesn't raise any questions, and ideally it even tells you what to fill out and why. In addition, a good form should take into account technical aspects: validation, anti-spam, mobile adaptation, and data security.
Creating an effective form is not about design and not only about UX, it's about understanding the purpose and correctly implementing each element. In this article, we will analyze 5 basic principles that will help make the form convenient, safe and result-oriented.
What you need to consider when creating a good shape
- Suitable controls
Each field of the form should be logical and correspond to the type of information you want to receive. For example, radio buttons are used to select one option, checkboxes are used for several options, and a calendar is used for dates. This helps to avoid mistakes and makes the filling process more intuitive. In addition, clickable signatures (labels) should also work, so that it is convenient to fill in from any device.
- Error protection
The user doesn't have to wonder why the form isn't being submitted. A good form warns you about errors after you type, not during the process. At the same time, it shows exactly which field is the problem and what needs to be fixed. If the form is large, it is important not just to send a message, but to direct the person to the right field. This saves time and reduces irritation.
- Hints and help
If any field may raise a question, add a short hint or description. For example, specify the format in which to enter the phone number or why you need an e-mail. It is especially important to explain how personal information will be used — this increases trust. Hints make the form more friendly and reduce the chance of mistakes.
- Good layout
The form should be simple and logical to the eye. It is better to place the fields in one column and group them according to their meaning. Signatures should always be visible — do not hide them inside the fields, otherwise they will disappear after you start typing. On mobile devices, everything should be readable, and the elements should be easy to click. Separate the form from the rest of the content — visually and meaningfully.
- Clear buttons
The submit button is the final and most important element. Its text should be clear and reflect the essence of the action: "Submit a request", "Sign up", "Get advice". Don't use abstract words like "OK" or "Next" — they don't mean anything to the user. And most importantly, there should be only one main button on the page so that people don't get confused.
Examples of forms created using QForm
QForm allows you to create forms, quizzes and video images in just 5 minutes — without involving a programmer. Real-world usage examples:
A service request form with the logic of displaying fields depending on the selected option (for example, when selecting "Legal entity", fields for INN and company appear).
Product selection quiz: The user's responses lead to an individual offer and an application form.
, A form with a video image where you can watch the presentation and immediately send a question.
, A feedback form for a medical center with tips, consents, and protection under 152-FZ.
The mobile service quality assessment form is fast, adaptive, and easy to place via a QR code.
The platform offers a user-friendly visual designer, flexible appearance customization, built-in analytics and integration with popular CRM (for example, Bitrix24, amoCRM) and messengers (Telegram, Vkontakte).
It is convenient for businesses: you can track applications in real time, assign access to roles, enable notifications and upload data in the desired format. And the built-in Linki Cat AI assistant speeds up the process — it will tell you the structure of the form for your task, suggest fields and help you set everything up.
How to create an order form via QForm
Creating an order form is one of the most common tasks for websites and online services. Through it, customers sign up for the service, make an application or purchase. In QForm, this can be done in just a few minutes — even without technical knowledge. Below is a step—by-step guide on how to assemble a complete order form, taking into account all the important details.
Step 1. Register and create a space
After registration, create a workspace that combines your forms and applications. Each form receives a link like qform.link/your-form, and it can work even without a domain connection.
Step 2. Open the constructor and add the required fields
Use the drag-and-drop interface to assemble the shape structure. The order form usually requires:
, client 's name and phone number,
, e-mail (if you need correspondence or confirmation),
➔ product or service selection (drop-down list, radio buttons),
, comments or suggestions (text field),
The ability to upload a file (for example, a layout or a document).
You can also:
, add an input mask for your phone,
, enable required fields,
Use conditional logic (for example, if "delivery" is selected, show the address).
Step 3. Customize the appearance
You can choose one of the ready-made templates or customize the form style manually: change fonts, margins, button colors. If the site uses a corporate identity, apply your own CSS to make the form look like part of your site.
Step 4. Set up notifications and script after sending
Enable notifications: applications can be sent immediately to Telegram, email, CRM or VK.
Configure what happens after sending: show the message, go to the payment page, scroll to the block.
Step 5. Place the form on the website
You can:
embed the form in any website (even if you have a custom CMS or landing page),
, use a pop-up or a button to open the form,
Generate a QR code for printed materials.
Step 6. Track applications and analyze
In your personal account, you will see all applications with the ability to filter, export, and change their status (new / in progress / completed). The system shows statistics on fillings, conversions, and traffic sources (if UTM tags are used).
Additionally:
QForm supports working with multiple managers: you can restrict access to applications by department or direction. There is spam protection, captcha, 152-FZ compliance, as well as the ability to print orders, generate documents, or even use the API for full automation.
You can start with a free plan. Test all the features on your website and see how much easier it becomes to work with feedback and requests.